Using VR in Marketing

VR Marketing – what is it?

VR marketing is a variety of marketing activities based on virtual and augmented reality solutions. VR marketing differs from traditional marketing in that all kinds of marketing messages are presented using virtual or augmented reality solutions.

The use of VR in marketing allows not only to create more effective campaigns, which will be permanently inscribed in consumers’ memories, but above all, it also allows for much more precise research of consumer reactions to a given marketing message.

VR Marketing – for whom?

Virtual reality is a new medium that revolutionizes the way content is consumed before our eyes. Practically every modern industry that has anything to communicate – will do so much more effectively with the help of virtual reality solutions. Using VR in a marketing campaign, we can be sure that a good campaign will not only be well remembered, but above all, it will achieve its sales targets much faster.

Our VR perception research shows unequivocally that the same group of consumers, first subjected to a traditional advertising campaign (TV, Internet) and then to a campaign in VR – much more information is absorbed from the virtual reality world. Why is this happening? After putting on VR goggles and headphones – the two most important cognitive senses of a person – sight and hearing are completely cut off from the stimuli of the outside world.

Thanks to this, we are able to focus more effectively on the messages that are directed to us from the world of VR, and we can absorb all information that comes to us from this world much better.

Virtually every modern industry can use virtual reality in a marketing campaign. In the case of virtual reality technology, we are not limited by the airtime, possibilities or creativity. VR applications and 360 films nowadays make it possible to present practically every issue in a completely new, unprecedented way. We can give consumers the opportunity to experience a fully interactive experience in which the viewer becomes a director and the main character of the action.

Is VR Marketing effective?

Our research clearly confirms a greater conversion and greater involvement of the viewer in the key elements of VR campaigns. People who have experienced contact with the brand in the form of a VR application are much more emotionally attached to it.

More importantly, virtual reality still attracts attention and attracts. VR is a new medium that allows us to experience situations that we could not normally experience in the real world. The use of VR as an advertising medium therefore brings new and unprecedented opportunities for creators.

How can I implement VR solutions in my company?

The implementation of VR solutions in your company should start with creating an appropriate concept for our activities. First of all, we need to think about who we are talking to. On the basis of determining the exact target group we will be able to prepare an effective VR campaign.

VR marketing – costs

How much does it cost to implement a VR marketing campaign? In fact, there is no clear answer to this question. The final cost depends on many factors, among others..:

• What VR solutions do we want to use (VR applications/AR applications/ 360 films?)
• what is the scenario of the selected VR solution to be (it is the application or film scenario that determines its price)
• where and how we want to use our VR marketing campaign (whether we build special structures in busy city centres or e.g. focus on the Internet and social networking sites)

Only after determining the above mentioned factors, we are able to give an approximate valuation of the VR marketing campaign implementation.

VR Marketing – reach

The scope of a marketing campaign using VR may vary depending on the specific solution. Most customers choose to combine the two main possibilities offered by VR:

• VR outdoor campaign – creating VR stands in busy city centres that intriguingly present our product and encourage people to get to know it in the VR world
• Internet campaign – mainly advertising on facebook and Youtube. In the case of the first solution, the range will be slightly smaller, but the impressions that users who will benefit from this form of campaign will be extremely strong and will certainly be remembered.

Only after determining the above mentioned factors, we are able to give an approximate valuation of the VR marketing campaign implementation.

VR marketing – an advantage over traditional marketing

What is the strength of VR marketing? In immersion. You can find out more about immersion here: immersion. Allocating a marketing budget to VR is still not a common practice, but it is becoming increasingly popular. Brands that have used VR marketing in advertising campaigns indicate a number of measurable benefits.

The most important of these are:

• VR marketing allows for a much more effective involvement of the consumer’s attention than in traditional marketing campaigns,
• VR marketing evokes emotions, and it is the emotions of consumers that have the greatest influence on their purchasing decisions
• marketing campaigns using virtual reality are characterised by a much greater degree of recall of the advertising message by consumers
• The use of VR in marketing makes a large number of such marketing campaigns a viral world-wide.